The downfall of YouTube dazzler blogger Laura Lee continues after retail giant Ulta cut ties with the makeup artist amid backfire over a racist tweet Lee posted in 2012.

Ulta discontinued the sale of Lee'due south upcoming makeup collection, Laura Lee Los Angeles, after learning of the situation. "We have decided not to move forward with the launch of Laura Lee Los Angeles. Ulta Beauty values equality and inclusivity in all that we practice," the visitor said in a statement to The Nail on Midweek.

Other retailers followed conform and dropped their partnerships with the vlogger, including Diff Eyewear, who sold a limited-edition collection with Lee this year, and Morphe Brushes, a longtime sponsor of Lee'southward.

The newly canceled deals come up in light of racists tweet Lee wrote years ago. Although she scrubbed her account of the letters, she admitted to tweeting, "tip for all black people if you pull ur pants up you tin can run from the law faster.. #yourwelcome" in 2012 along with several other fatty-shaming tweets in 2013.

As a result, her platform has lost hundreds of thousands of followers. Earlier the scandal, Lee had more than five 1000000 subscribers to her YouTube channel. The makeup guru was down to 4.5 million as of Thursday.

She posted an apology on Twitter for the "ignorant tweets" she previously fabricated and and then shared another four-minute-long apology via video on her YouTube channel on Sunday.

"I'one thousand so distressing. I'grand then distressing to you guys. I'grand so lamentable for disappointing you. It hurts me so bad to disappoint yous all who have supported me for so many years. I know that I'm amend than that person," Lee said in between sobs during the video.

The video was regarded every bit disingenuous on social media and thousands of people called Lee out for her insincere performance in the video's comment section.

Lee's fallout comes following her ex-friend and fellow YouTube beauty master Jeffree Star'southward racial drama in 2017, which included 1 video in particular where he suggested throwing battery acid on a black adult female's confront so her skin would be light enough to match shades of foundation. Star, who boasts some x one thousand thousand subscribers on YouTube, fabricated a video apologizing for his the racist comments he made several years ago and told fans he changed in the time since.

"In these videos, I say some really disgusting, vile, nasty and embarrassing things," Star said. "Those videos were 12 years ago. I await at them and I run across them resurface and it makes me ill to my tum because I do not know who that person was . . . the person that said those horrible vile things, that person was depression, that person was but angry at the world, that person felt similar they were not accepted, that person was seeking attention."

Dissimilar Lee, Star's apology prompted heavy discussion amid his followers who believed he had indeed grown from the person he was at the time of the comments.